WEIGHT WATCHERS – “If You’re Happy”

just in time for the season of eating, here’s the launch of a new rebranding campaign for weight watchers. these spots take a look at the very complicated relationship many of us have with food, and some truly swingin’ music arrangements from the always-classy jared hunter provide the perfect accompaniment….
AGENCY: wieden + kennedy / portland
DIRECTOR: martin de thurah
MUSIC: tonefarmer (jared hunter)