| Başlık | Brahma Selecao Especial: a limited edition beer |
| Haftanın | Africa |
| Kampanya | Brahma Selecao Especial |
| Reklamcı | AB Inbev |
| Marka | Brahma Beer |
| İlk Yayınlanma Tarihi | 2014 / 2 |
| Ürün | Selecao Especial |
| Sektör | Beers, Ciders, Lagers |
| hikaye | They created "Brahma Selecao Especial”: the only beer brewed with barley planted, grown and harvested on Granja Comary, home to the Brazilian national soccer team. “Selecao Especial” is a exclusive edition beer. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project. |
| felsefe | To plant the barley for this special edition Brahma chose what is considered the “sacred soil” of Brazilian soccer. The training center of the Brazilian soccer team for decades, Granja Comary is the place where Brazil’s greatest stars have trained and ultimately where the country’s greatest soccer game moments were played. The same soil where five-time world champion team was conceived is now the birthplace of a beer, just as unique. "Passion for soccer and beer have never been closer. With 'Brahma Selecao Especial' we want fans to toast with our beer inspired by the history of Brazilian soccer," says Bruno Cosentino, Brahma's Marketing Director. With modern and sophisticated design created by Africa’s design team, the packaging leaves aside the brand's traditional red color for black, subtle green and yellow lines paying homage to the arrival of the World Cup to Brazil and to the optimism of the National Team. “Selecao Especial” is a exclusive edition beer and will be available on the market next month. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project. |
| Sorun | AB InBev Brahma, one of Brazil’s leading beer brands, the official beer of the 2014 FIFA World Cup and the official sponsor of Brazilian soccer team together with Agencia Africa took advantage of Brazil being the land of beer and soccer uniting two of Brazil's greatest passions |
| Medya Türü | Case Study |
| Süre | |
| Market | Brazil |
| Ses Prodüksiyonu | Antfood |
| Yaratıcı Yönetmen | HUMBERTO Fernandez |
| Yaratıcı Yönetmen | Carlos Fonseca |
| Yaratıcı Yönetmen | Eduardo Martins |
| Ajans Prodüktörü | Rodrigo Ferrari |
| Ajans Prodüktörü | Stella Gafo |
| Ajans Prodüktörü | Iara Demartini |
| Müşteri Temsilcisi | Marcio Santoro |
| Müşteri Temsilcisi | Ana Carolina Boccia |
| Müşteri Temsilcisi | Ricardo Kalef |
| Müşteri Temsilcisi | Bruna Alonso |
| Medya Direktörü | Luiz Fernando Vieira |
| Medya Direktörü | Rodrigo Famelli |
| Medya Direktörü | Antonio Arbex |
| Strateji Planlama | Ana Paula Cortat |
| Strateji Planlama | Daniel Prestes |
| Strateji Planlama | Ronaldo Pegoraro |
| Prodüksiyon Şirketi | Big Bonsai |
| Yönetmen | Marcello Bozzini |
| Prodüksiyon Sorumlusu | Gilberto Topczweski |
| Prodüksiyon Sorumlusu | Clara Ramos |
| Görüntü Yönetmeni | Jose Mario Fontoura |
| Editör | Tiago Gil |
| Post Prodüksiyon | Jonathan Post |
| Reklam Sorumlusu | Jorge Mastroizzi |
| Reklam Sorumlusu | Bruno Cosentino |
| Reklam Sorumlusu | Pedro Adamy |
| Reklam Sorumlusu | Daniel Wakswaser |
| Reklam Sorumlusu | Thomaz Kadomoto |
| Yaratıcı Yönetmen | Sergio Gordilho |
| Yaratıcı Ajans Başkanı | Sergio Gordilho |
| Yaratıcı Yönetmen | Rafael Pitanguy |
| Yaratıcı Ekip | Bruno Costa Fernandes |
| Yaratıcı Ekip | Bruno Couto |
| Yaratıcı Ekip | Rafael Ziggy |
| Yaratıcı Ekip | Sergio Gordilho |
| Yaratıcı Ekip | Evandro Soares |