| Başlık | Soccer Dad |
| Haftanın | North Castle Partners Advertising |
| Kampanya | Soccer Dad |
| Reklamcı | People's Bank |
| Marka | People's Bank |
| Posted | Haziran 2000 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| Slogan | It's Possible. At People's. |
| hikaye | Build awareness and trial of People's by positioning them as Connecticut's objective provider of investment and insurance products. |
| felsefe | People's objectivity is demonstrated by contrasting it with an example of a complete lack of objectivity. This takes the form of an overly-exuberant father who is watching his son's pee-wee soccer game. The spot also leverages the wide range of instantly-recognizable investment and insurance brands offered by People's, further demonstrating their impartial approach in meeting customer financial needs. |
| Medya Türü | Television |
| Süre | |
| Reklam Yazarı | Doug Tenaglia |
| Sanat Yönetmeni | Ed McCabe |
| Ajans Prodüktörü | Marcy Hallerman |
| Yönetmen | Blair Hayes |
| Müzik | Russo Grantham |
| Prodüksiyon Şirketi | The Hayes Office |
| Yaratıcı Yönetmen | Jonathan Iafeliece |
More Work
SEE ALLNot All of It
- MARKA:
- Coleman Instant Tent
- HAFTANIN:
- Doner
Running Around
- MARKA:
- People's Bank
- HAFTANIN:
- North Castle Partners Advertising