Rothco/Daintree - "Couple 4"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

4731

Başlık	Couple 4
Haftanın	Rothco, part of Accenture Song
Kampanya	Shred of Decency
Reklamcı	Rothco/Daintree
Marka	Rothco/Daintree
İlk Yayınlanma Tarihi	2015 / 4
Sektör	Racial/Ethnic/Minority/Disability Awareness
felsefe	When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies.
Sorun	Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.”
Medya Türü	Print
Ajans Prodüktörü	Jessica Derby
Sanat Yönetmeni	Stephen Rogers
Reklam Yazarı	Shane O'Brien
Müşteri Temsilcisi	Sarah McGann
Prodüktör	Jessica Derby
Ajans Prodüktörü	Stevi Russel
Yaratıcı Yönetmen	Alan Kelly
Prodüktör	Stevi Russel