Caroline Pay

Caroline Pay

Chief Creative Officer at Headspace LA
London, United Kingdom

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Following stints some of London’s most creative advertising agencies, including Mother and Wieden + Kennedy, Caroline Pay is now deputy executive creative director at BBH. Her work in the past has including standout campaigns for Levi’s, FRANK, Baileys and Refuge, and she now oversees the account for Tesco, the UK’s biggest retailer.

Pay has been a champion for helping more women get to the top in advertising, and is also recognised for her support of new talent throughout her career. Most recently she helped commissioned a series of artworks from both established and up-and-coming graphic artists, including two students. These were displayed at the Protein Gallery in London before being auctioned at Christie’s, with all monies raised going to Refuge.

Positions

Chief Creative Officer
Headspace LA
United States
June 2018 - Present (1 year 2 months)
Headspace is one of the world’s most differentiated, important and socially mission-driven brands, so being given the responsibility to guide its exciting future with groundbreaking branded content, storytelling and entertainment is a challenge I enthusiastically embrace, especially considering it’s such a remarkable chance to have a lasting, measurable impact on the lives of people everywhere
Joint CCO
London, United Kingdom
March 2017 - June 2018 (1 year 3 months)
Deputy ECD, Managing Partner
BBH
London, United Kingdom
January 2014 - July 2016 (2 years 6 months)
Accounts include Refuge, BBC and Tesco.
Creative Director
London, United Kingdom
April 2010 - September 2013 (3 years 5 months)
Creative Director
London, United Kingdom
September 2008 - May 2009 (8 months)
Accounts included lastminute.com
Freelance Creative
Tokyo, Japan
October 2007 - May 2008 (7 months)
Accounts included Honda
Creative Director
BBH
London, United Kingdom
August 2005 - May 2007 (1 year 9 months)
Accounts included Levi's
Creative
London, United Kingdom
November 1998 - August 2005 (6 years 9 months)
Punk
Amsterdam, Netherlands
May 1998 - November 1998 (6 months)

Education

PGDip, Art Direction and Copywriting

1997 - 1998 (1 year)

Bachelor of Arts (B.A.), Creative Advertising

1994 - 1997 (3 years)

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