Başlık | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
Kampanya | Absolut Comeback / Absolut Recycled |
Reklamcı | The Absolut Company |
Marka | Absolut Comeback / Absolut Recycled |
Posted | Kasım 2019 |
Sektör | Spirits, Fortified Wines |
hikaye | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
Medya Türü | Packaging Design |
Yaratıcı Ajans Başkanı | Mårten Knutsson |
Yaratıcı Yönetmen | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
Müşteri Direktörü | Johan Lundgren |
Müşteri Temsilcisi | Sara Kindbom |
Strategy Director | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |