Brett Craig

Brett Craig

Chief Creative Officer at Deutsch, Los Angeles
Los Angeles, United States

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With nearly 20 years of experience at top national agencies such as TBWA/Chiat/Day, LA and Deutsch/LA, my work has been recognized by every major international award show. I was named to the Adweek Top 50 in 2014. The Cannes Lions International Festival of Creativity recently awarded 7 Cannes Lions to my campaign launch of Taco Bell’s new breakfast menu. I have extensive experience leading large national and international brands, overseeing the advertising and communications for Sony PlayStation, Call of Duty, Washington Mutual and Pepsi. I believe my job is to channel the brand’s voice, not my own creative voice, which has led to a diverse range of tonality in the work – something I am very proud of. Currently, I am Executive Creative Director at Deutsch/LA and oversee 6 brands: Taco Bell, Dr Pepper, Diet Dr Pepper, Canada Dry, Mott’s and 7UP.

I believe that great work is the result of building excellent, trustworthy and collaborative relationships with clients and between all disciplines within the agency. In fact, I’ve recently released a book entitled, “Collaborate or Die: How Being a Jerk Kills Ideas and Careers”, which explores the critical relationship between collaboration and creativity.

Creative Director
Los Angeles, United States
2000 - 2008 (8 years)
Creative Director 2006 – 2008
Creative Director of PlayStation, creating the launch and sustain campaigns for the PS3, as well as dozens of title launches. Also served as the Creative Director on Wamu.

Associate Creative Director 2004 – 2006
Associate Creative Director on Playstation, oversaw the launch of the Playstation Portable (PSP). I also helped pitch and win the Ballpark Franks account and served as the Associate Creative Director on this piece of business.

Copywriter 2000 – 2004
Pitched and won the XM Satellite Radio account and executed the launch of an entirely new category. Created the campaign that launched the 2005 Nissan Maxima. Also created work for Apple, Energizer, Infiniti and Taco Bell.
Copywriter
M1 Agency
United States
1998 - 2000 (2 years)
Experience: Oakley, Speedo, Heavenly Ski Resort and FreeStyle watches.

Education

BS in Communications

1993 - 1995 (2 years)

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