| Başlık | Pinterest Intercept |
| Haftanın | BBDO New York |
| Kampanya | Pinterest Intercept |
| Reklamcı | Campbell's |
| Marka | Campbell's |
| Posted | Kasım 2017 |
| Sektör | Soups, Stuffing, Cooked Sauces |
| hikaye | The term “Pinterest Fail” was created for a reason. While the platform is great for inspiration, it sets lofty, often out of reach expectations. To save consumers from Pinterest stress, Campbell’s hacked the notification system by setting up an algorithm to single out complicated recipes and sent witty alerts to users. “Campbell’s repinned your pin to the board No One Has Time For This or the Where Complicated Recipes Go to Die board. After poking a little fun, the company sent simplified recipes that non-Michelin starred chefs can actually make. |
| Medya Türü | İnteraktif |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Worldwide Chief Creative Officer | David Lubars |
| Yaratıcı Yönetmen | Susan Golkin |
| Yaratıcı Yönetmen | Melinda Kanipe |
| Reklam Yazarı | Chris McMahon |
| Sanat Yönetmeni | Chris Chen |
| Sanat Yönetmeni | Bryan Denman |
| Sanat Yönetmeni | Justine Pelayo |
| Tasarımcı | Soo Min Lee |
| UX Designer | Michelle Lin |
| Ajans Prodüktörü | David Rolfe |
| Ajans Prodüktörü | Eric Berg |
| Ajans Prodüktörü | Yuki Suzuki |
| Ajans Prodüktörü | Katie Schad |
| Ajans Prodüktörü | Regina Iannuzzi |
| Müşteri Temsilcisi | Jim Santora |
| Müşteri Temsilcisi | Amanda Baizen |
| Müşteri Temsilcisi | Emily Mee |
| Community Manager | Lucy Bennett |
| Strateji Planlama | Katie Ryan |
| Strateji Planlama | Danielle Montalbano |
| Strateji Planlama | Julie Naidu |
| Prodüksiyon Şirketi | eg+ worldwide |
| Technology Director | Konstantin Rozinov |
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