Michelob - "Cal for Cal"

FCB Canada

FCB Canada Toronto, Canada

Ödüller

8223

Marka: Michelob
Ülke: Canada

Reklamcı: Michelob Ultra

Başlık	Cal for Cal
Haftanın	FCB Canada
Kampanya	Cal for Cal
Reklamcı	Michelob Ultra
Marka	Michelob
Posted	Aralık 2020
Sektör	Beers, Ciders, Lagers
hikaye	People love to post their workout results or gym selfies on social. How could Michelob Ultra leverage this insight into a platform for good? Introducing Cal For Cal, a first-of-its-kind initiative that transformed people’s calories burned during a workout into calories of food for people in need. We launched in Canada during the holidays when there is inherent tension between workouts and calories consumed. When COVID-19 hit, we expanded across North America and included a live workout component to attract more participants; those who were desperate to replace their fitness classes while stuck at home.
Sorun	Michelob Ultra is a great tasting, light beer that people love, once they’ve tried it. But in Canada, the brand suffers from low awareness, which means that its share could be much higher if we could just connect more people to the brand. So, we set out to build something with purpose. We focused on a campaign that would drive brand awareness and engagement by connecting with our target. A platform that would both help Michelob Ultra fit into fitness culture while at the same time, do something good for the world.
Medya Türü	İnteraktif
Yaratıcı Ajans Başkanı	Nancy Crimi-Lamanna
Yaratıcı Ajans Başkanı	Jeff Hilts
Grup Yaratıcı Direktörü	Jennifer Rossini
Yaratıcı Yönetmen Ortağı	Jordan Gladman
Yaratıcı Yönetmen Ortağı	Nimy Leshinski
Sanat Yönetmeni	Cody Sabatine
Reklam Yazarı	Joseph Vernuccio
Sanat Yönetmeni	Jerry Yang
Reklam Yazarı	Jon Dawe
Tasarımcı	Barry McLynn
Yaratıcı Yönetmen Ortağı	Henry Park
Reklam Yazarı	Olivier Laplante
Chief Strategy Officer	Shelley Brown
Strategy Director	Shelagh Hartford
Vice President (VP)	Tracy Little
Yönetici Direktör	Tracy Little
Müşteri Direktörü	Ravi Singh
Müşteri Direktörü	Alex Pente
Müşteri Temsilcisi	Chris Flynn
Ajans Prodüktörü	Carol Boate
Proje Sorumlusu	Cori Petit
Proje Sorumlusu	Natalie Copeland
Prodüksiyon Şirketi	FuelContent
Editing Şirketi	FuelContent
Prodüksiyon Sorumlusu	Stef Fabich
Editör	Vanessa DiStaulo
Editör	Kelly Armstrong
Editör	Warren Goodwin
Studio Manager	Rosanne Woodley
Prodüksiyon Asistanı	Leslie Cuoto
Prodüksiyon Asistanı	Yana Zinovyeva
Reklam Sorumlusu	Michelob Ultra
Director of Marketing	Natalie Lucas
Brand Manager	Julie Grant
Brand Manager	Melisa Bayrav
Community Manager	Stella Cho