McCain - "The Golden Oven"

FCB Canada

FCB Canada Toronto, Canada

4527

Başlık	The Golden Oven
Haftanın	FCB Canada
Kampanya	The Golden Oven
Reklamcı	McCain
Marka	McCain
Posted	Kasım 2021
Sektör	Food
hikaye	The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes.
Medya Türü	Case Study
Yaratıcı Ajans Başkanı	Nancy Crimi-Lamanna
Yaratıcı Ajans Başkanı	Jeff Hilts
Yaratıcı Yönetmen Ortağı	Marty Hoefkes
Yaratıcı Yönetmen Ortağı	Michael Morrelli
Yönetici Direktör	Ricky Jacobs
Group Account Director	Ravi Singh
Müşteri Süpervizörü	Chris Flynn
Broadcast Producer	Carol Boate
Proje Sorumlusu	Kendra Plantt
Proje Sorumlusu	Sadaf Ghandehari
Chief Strategy Officer	Shelley Brown
Strateji Planlama	Malav Naik
Senior Director	Joanna Janisse
Strateji Planlama	Joanna Janisse
Yönetmen	Andrea Neale
Sr. Connection Planner	Raina Resplandor
Prodüksiyon Şirketi	FuelContent
Prodüksiyon Sorumlusu	Stef Fabich
Editing Şirketi	FuelContent
Editör	Jonathan Garofalo
After Effects	Jonathan Garofalo
Editör	Vanessa Di Staulo
After Effects	Vanessa Di Staulo
Web Developer	Promotional Solutions
VP Marketing	Bryan McCourt
Marketing Director	Michael Embir