| Başlık | Old Person In Water (OPiW) |
| Haftanın | BBH |
| Kampanya | Olivio Bertolli - Unilever Bestfoods |
| Reklamcı | Unilever |
| Marka | Olivio Bertolli |
| Posted | Kasım 2002 |
| Sektör | Edible Fat Products |
| Slogan | Olivio - Join Club 18-130 |
| felsefe | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Medya Türü | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Bruce Crouch |
| Sanat Yönetmeni | Claudia Southgate |
| Reklam Yazarı | Verity Fenner |
| Reklam Sorumlusu | Petra Zinkweg |
| Fotoğrafçı | Keith Bernstein |
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