| Başlık | Explorers |
| Haftanın | adam&eveDDB |
| Kampanya | Some tools aren't a luxury - Financial Times |
| Reklamcı | Financial Times |
| Marka | Financial Times |
| İlk Yayınlanma Tarihi | 2010 / 9 |
| Sektör | Newspapers, Magazines, Books |
| Slogan | We live in Financial Times |
| felsefe | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
| Sorun | To raise awareness of the FT corporate licence as a business asset |
| Medya Türü | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Jeremy Craigen |
| Sanat Yönetmeni | Rob Messeter |
| Yaratıcı Ortak | Sam Oliver |
| Yaratıcı Ortak | Shishir Patel |
| Reklam Yazarı | Mike Crowe |
| Müşteri Temsilcisi | Zoe Hinckley |
| Reklam Sorumlusu | Caroline Halliwell |
| Business Director | Charlie Elliott |
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