| Başlık | Upgrade Challenge |
| Haftanın | FRED & FARID Shanghai |
| Kampanya | Upgrade Challenge |
| Reklamcı | Air France |
| Marka | Air France |
| İlk Yayınlanma Tarihi | 2015 / 1 |
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Slogan | #UPGRADECHALLENGE |
| hikaye | See what happens at the boarding gate with Air France when you least expect it! To celebrate the arrival of our new Business cabins in Asia, we turned the 15 minutes before boarding into a real time competition to win… an instant upgrade into Business! |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Yönetmen | Farid Mokart |
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