| Başlık | Campbell’s pAIntings: OOH |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Campbell’s pAIntings |
| Reklamcı | Campbell's |
| Marka | Campbell Company of Canada |
| İlk Yayınlanma Tarihi | 2024 / 3 |
| Sektör | Food |
| hikaye | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
| Medya Türü | Outdoor/Out of Home |
| Agency | Zulu Alpha Kilo |
| Prodüksiyon Şirketi | Zulubot |
| Ses Tasarım Şirketi | Zulubot |
| Studio | Zulubot |
| Post | Zulubot |
| Public Relations | spPR |
| Creative Chairman | Zak Mroueh |
| Yaratıcı Ajans Başkanı | Brian Murray |
| Yaratıcı Ajans Başkanı | Jenny Glover |
| Ajans Prodüktörü | Ola Stodulska |
| Executive Strategy Director | Heather Segal |
| Executive Director | Sean Bell |
| Technology | Sean Bell |
| Strategy Team | Aurora Stewart de Peña |
| Yaratıcı Yönetmen Ortağı | Michael Romaniuk |
| Sanat Yönetmeni | Michael Romaniuk |
| Müşteri Temsilcisi | Alyssa Guttman |
| Post | Sarah Dayus |
| Yaratıcı Yönetmen Ortağı | Marco Buchar |
| Reklam Yazarı | Marco Buchar |
| Prodüksiyon Asistanı | Mila Lukezich |
| Ajans Prodüktörü | Steven Czikk |
| Media Team | Christina Falconer |
| Media Team | Doyeon Kim |
| Media Team | Varun Oza |
| Online Producer | Lena Hamady |
| Post | Lena Hamady |
| PR | Sonia Prashar |
| PR | Aileen O’Sullivan |
| PR | Nikita Shivdasani |
| Editör | Oren Michaels |
| Mix Engineer | Oren Michaels |
| Studio Manager | Sandra Noto |
| Studio Manager | Henry Eugenio |
| Medya Ajansı | Spark Foundry |
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