| Başlık | Truth |
| Haftanın | McCann Erickson |
| Kampanya | How Can the Butterfly Help You - MSN |
| Reklamcı | Microsoft |
| Marka | MSN |
| İlk Yayınlanma Tarihi | 2004 / 1 |
| Sektör | Computer Software & Multimedia Productions |
| Slogan | go to msn.com |
| hikaye | Don't take a playground bully's story at face-value. Take a journey with one little girl and her personal MSN Butterfly to discover the truth and dispel a schoolyard myth. Is it physically possible to dig a hole to China? MSN says no, and tells you why. |
| felsefe | Broadband users are no longer frustrated by slow, dial-up speed. Their high-speed service has liberated them from the past pain of sluggish connections and disconnects. Now, the web can do even more for them everyday things can be accomplished more efficiently and it can fulfill their creative spirit and quest for discovery. As a result, they are reconnected with the magic and the endless possibilities of the web. With MSN, the possibilities of the Internet come to life! |
| Sorun | In 2004 MSN moved away from being an ISP to become a collection of Internet information, communication and security tools specifically tailored to meet the needs of broadband consumers. A critical part of this change is to explain to broadband users that MSN is not "access" it's the comprehensive Internet resource for whatever needs you have. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Yaratıcı Yönetmen | Kevin Moehlenkamp |
| Yaratıcı Yönetmen | Tom Giovagnoli |
| Yaratıcı Yönetmen | Andy Azula |
| Sanat Yönetmeni | Brett Ingber |
| Reklam Yazarı | Jesse Gazzuolo |
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- MARKA:
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- HAFTANIN:
- McCann Erickson
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