JANSSEN - "6 Minutes Together"

McCann Health

McCann Health Tokyo, Japan

Ödüller

1890

Marka: JANSSEN
Ülke: Japan

Reklamcı: Janssen Pharamaceuticals

Başlık	6 Minutes Together
Brief	"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
Haftanın	McCann Health
Kampanya	6 Minutes Together
Reklamcı	Janssen Pharamaceuticals
Marka	JANSSEN
Posted	Kasım 2021
Sektör	Health & Pharmaceutical Products
hikaye	PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. Whilst PAH can't be cured, it can be treated. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test'. This 6 minute is a suffocating, desperate and lonely process that reminds patients of their fatal destiny, and some patients are reluctant or even refuse to take the test. Janssen Pharma which provides its treatment drug ‘Opsumit’ for PAH decided to stand up to the situation to provide a solution beyond medicine.
Medya Türü	Case Study
Global Chief Creative Officer	Matt Eastwood
Yaratıcı Yönetmen	Shunsuke Kakinami
Yaratıcı Yönetmen	Mai Kaneda
Sanat Yönetmeni	Akira Takahashi
Senior Creative Producer	Daisuke Ishiguro
Müşteri Temsilcisi	Mariko Oshima
Strateji Planlamacı	Shiori Miura
PR Planner	Shiori Miura
Strateji Planlamacı	Kenta Yoshida
Digital Producer	Akiko Takahashi
Senior Account Manager	Toshiaki Tachimura
Senior Business Director	Hiroyuki Baba
Translator	Chiaki Kobayashi
Medya Planlama	Rie Ota
Music Video Director	Ryo Ichikawa
Camera Director	Ryo Ichikawa
Prodüksiyon Şirketi Prodüktör	Gentaro Kakesu
Prodüksiyon Sorumlusu	Akira Tsuyama
Stilist	Saori Iguchi
Offline Editor	Shinsaku Kamimura
Online Editor	Riku Kiyozuka
Oyuncu Seçimi	Kouko Takahashi
İlustratör	Megumi Goto
PR Planner	Saki Iwamoto
PR Planner	Sakiko Oya
Sanatçı	Yo Hitoto
Kompositör	Tatsuro Mashiko
Music Aranger	Yo Tomi