Hewlett-Packard - "Tea Running"

Modem Media London, United Kingdom

5227

Marka: Hewlett-Packard
Ülke: United Kingdom

Reklamcı: Hewlett-Packard

Başlık	Tea Running
Haftanın	Modem Media
Kampanya	Tea Running
Reklamcı	Hewlett-Packard
Marka	Hewlett-Packard
Posted	Şubat 2007
Ürün	Notebook nx6325
Sektör	Computers, PDAs & Calculators
Slogan	Mobility Unbound
hikaye	Set in a 60s-styled environment, Tea Running features an everyday worker running, leaping and sliding across an office - all with a teacup delicately balanced in one hand. We also added an interactive component, encouraging users to say exactly how they like their tea made. This personalized message is then seamlessly integrated into the film and can be sent on to friends.
Sorun	HP wanted to engage with business owners and IT managers from the SMB market across EMEA, who need a notebook for business purposes. Our core message was that the HP Compaq nx6325 notebook can make you more mobile and versatile than ever before, and as the audience was so broad, the piece had to be compelling enough for the user to want to send it on.
Sonuç	The Site launched just before Christmas 2006 and has received very positive feedback and thousands of visits. Within the first month, Tea Running has also been seen by tens of thousands of people across social networking sites such as YouTube and Metacafe, and has been mentioned in The Wall Street Journal as well as on specialist free running and Parkour sites.
Medya Türü	Web Film
Süre	75 seconds
Market	United Kingdom
Daha fazla bilgi	hp.com/go/tearunning
Prodüksiyon Şirketi	Ridley Scott Creative Group
Sanat Yönetmeni	Belle Briggs
Other	Chris Clarke
Other	David Clarke
Delivery Manager	Jason Gibson
Designer	Roger Heatherington
Software Engineer	Christopher Houston
Sanat Yönetmeni	Ian Owen
Müşteri Direktörü	Tom Poynter
Reklam Yazarı	James Thorley
Yönetmen	Ronnie West
Ses Prodüksiyonu	Aquarium
Post Prodüksiyon	Rushes