| Başlık | The Shotline |
| Haftanın | MullenLowe U.S. |
| Kampanya | The Shotline |
| Reklamcı | Change the Ref x March for Our Lives |
| Marka | Change the Ref x March for Our Lives |
| İlk Yayınlanma Tarihi | 2024 / 2 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver, |
| Medya Türü | Web Film |
| Süre | |
| Creative Agency | MullenLowe U.S. |
| Yaratıcı Yönetmen | Tim Vaccarino |
| Reklam Yazarı | Annie Turner |
| Reklam Yazarı | Nick Gonzales |
| SVP | Courtney Calvert |
| Executive Content Producer | Hadas Grossman - VP |
| Executive Content Producer | Aubrey Hayden |
| Prodüksiyon Sorumlusu | Gillian Blain |
| Prodüktör | Briana Hemphill |
| Prodüksiyon Sorumlusu | Courtney Coyne |
| Digital | Courtney Coyne |
| Animasyon | Ryan Dight |
| SVP | Kelly Burke |
| Executive Director | Kelly Burke |
| Public Relations | Kelly Burke |
| Strategy Director | Ellie Gogan-Tilstone |
| Strategy Director | Jules Tilstone |
| Prodüksiyon Sorumlusu | Jake Loonan |
| Sanat Yönetmeni | Tucker Stosic |
| Reklam Yazarı | Jack Loftus |
| Reklam Yazarı | Kieran Murray |
| Head of Design | Joao Paz |
| Designer | Christian Meissner |
| Sanat Yönetmeni | Tucker Stosic |
| Motion/Design | Jeong Lee |
| Reklam Yazarı | Jack Loftus |
| Proje Sorumlusu | Victoria Stosic |
| Reklam Yazarı | Kieran Murray |
| Content Producer | Joe Piro |
| Head of Design | Joao Paz |
| Editör | Rach LaMantia |
| Designer | Christian Meissner |
| Prodüksiyon Şirketi | Edisen |
| Motion/Design | Jeong Lee |
| Sound Designer | Fredrik Lekman |
| Proje Sorumlusu | Victoria Stosic |
| Sound Designer | Niklas Lindh |
| Content Producer | Joe Piro |
| Editör | Rach LaMantia |
| Prodüksiyon Şirketi | Edisen |
| Sound Designer | Fredrik Lekman |
| Sound Designer | Niklas Lindh |
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