Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

31853

Marka: Mazda
Ülke: Israel

Reklamcı: Mazda

Başlık	The Blind Drive
Haftanın	BBR Saatchi & Saatchi
Kampanya	Prepare to Be Amazed
Reklamcı	Mazda
Marka	Mazda
İlk Yayınlanma Tarihi	2016 / 11
Sektör	Cars
felsefe	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Medya Türü	Outdoor/Out of Home
Süre	141 seconds
Yaratıcı Yönetmen	Jonathan Lang
Yaratıcı Yönetmen	Eran Nir
Reklam Yazarı	Ran Even
Sanat Yönetmeni	Ori Hasson
Müşteri Süpervizörü	Chen Halpern
Müşteri Temsilcisi	Gil Gershon
Müşteri Temsilcisi	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Prodüktör	Dorit Gvili
Prodüktör	Alon Shmoelof
Creative Coordinator	Eva Hasson
Digital Creative Director	Idan Kligerman
Social Media Edito	Aviv Melamed
Prodüksiyon Şirketi	Tiferet