Jonathan Lang
Yaratıcı Yönetmen at BBR Saatchi & Saatchi
Ramat Gan, Israel
BaşlıkVertically Blind
Haftanın
Kampanya Vertically Blind
Reklamcı Ford Motor Company
Marka Ford Edge BLIS
İlk Yayınlanma Tarihi 2016 / 11
Sektör Automotive
hikaye To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them. 
Medya Türü Mobile Advertising
Süre
Chief Executive Officer (CEO)
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Digital Director
Reklam Yazarı Shushu E. Spanier
Sanat Yönetmeni
Prodüksiyon Şirketi

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