Amnesty International - "Mutant Font"

Africa

Africa São Paulo, Brazil

Ödüller

8702

Marka: Amnesty International
Ülke: Brazil

Reklamcı: Amnesty International

Başlık	Mutant Font
Haftanın	Africa
Kampanya	Mutant Font
Reklamcı	Amnesty International
Marka	Amnesty International
İlk Yayınlanma Tarihi	2015 / 4
Sektör	Human Rights
hikaye	Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy."
felsefe	How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning. Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor.
Medya Türü	İnteraktif
Süre	140 seconds
Yaratıcı Yönetmen	Álvaro Rodrigues
Yaratıcı Ajans Başkanı	Sergio Gordilho
CCO	Sergio Gordilho
Creative	Otto Pajunk
Creative	Maicon Silveira
Creative	Rafael Pfaltzgraff
Client Services	Marcia Feitosa
Web Developer	Magno Costa
Proje Sorumlusu	Monique Lima
Creative Vice President	Álvaro Rodrigues
Yaratıcı Yönetmen	Diogo Mello
Creative	Guilherme Cunha
Creative	Marcos Gemal
Creative	Gustavo Marcula
Client Services	Maira Nogueira
Sound Design	Silence
Prodüksiyon Şirketi	Buena Dash Film