| Başlık | Quit Job |
| Haftanın | David&Goliath |
| Kampanya | Discover the New Kia |
| Reklamcı | Kia Motors |
| Marka | Kia Optima |
| İlk Yayınlanma Tarihi | 2015 / 9 |
| Sektör | Cars |
| hikaye | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Imperial Woodpecker |
| Ses Tasarım Şirketi | Human |
| Chairman | David Angelo |
| Yaratıcı Ajans Başkanı | Colin Jeffery |
| Yaratıcı Yönetmen | Robert Prins |
| Yaratıcı Yönetmen | Erik Moe |
| Yaratıcı Yönetmen Ortağı | David Sullivan |
| Reklam Yazarı | David Sullivan |
| Yaratıcı Yönetmen Ortağı | Richard Fischer |
| Sanat Yönetmeni | Richard Fischer |
| Reklam Yazarı | Nicole Lague |
| Sanat Yönetmeni | Tracey Chan |
| Broadcast Producer | Paul Albanese |
| Broadcast Producer | Carrie Lighthall |
| Broadcast Producer | Helen Erb |
| President | Brian Dunbar |
| Yönetici Direktör | Jeff Moohr |
| Müşteri Direktörü | Gordon Gray |
| Müşteri Süpervizörü | Emma Brier |
| Müşteri Temsilcisi | Weina Cai |
| Managing Partner | Seema Miller |
| Strateji Planlama | Ed Gibson |
| Business Affairs | Rodney Pizarro |
| Business Affairs | Camara Price |
| Proje Sorumlusu | Nita Smith |
| Product Information Manager | Russ Wortman |
| Product Information Manager | Mark McNaul |
| Yönetmen | Simon McQuoid |
| Görüntü Yönetmeni | Jo Willems |
| Prodüksiyon Sorumlusu | Charlie Cocuzza |
| Prodüksiyon Şirketi Prodüktör | Anita Wetterstedt |
| Editing Şirketi | Spinach Editorial |
| Editör | Brandon Porter |
| Assistant Editor | James Donahue |
| Yönetici Direktör | Adam Bright |
| Prodüksiyon Şirketi Prodüktör | Jonathan Carpio |
| Renklendirme | The Mill |
| Prodüksiyon Sorumlusu | Sue Troyan |
| Yaratıcı Yönetmen | Phil Crowe |
| Prodüktör | Will Lemmon |
| 2D Artist | Andy Dill |
| 3D Grafikler | John Leonti |
| 2D Artist | Andy Dill |
| 2D Artist | Yukiko Ishiwata |
| 2D Artist | Chris Payne |
| Production Coordinator | Chris Lewis |
| Renkçi | Adam Scott |
| Renkçi | Thatcher Peterson |
| Renkçi | Diane Valera |
| Color Producer | Ali Struck |
| Mix Company | Lime |
| Sound Engineer | Dave Wagg |
| Sound Engineer | Zac Fisher |
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