Dirt Is Good (Persil, OMO) - "Guess Who Won - Tennis"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

195

Marka: Dirt Is Good (Persil, OMO)
Ülke: Spain

Reklamcı: Unilever

Başlık	Guess Who Won - Tennis
Haftanın	LOLA MullenLowe
Kampanya	Guess Who Won
Reklamcı	Unilever
Marka	Dirt Is Good (Persil, OMO)
İlk Yayınlanma Tarihi	2024 / 3
Sektör	Cleaning Products, Soaps, Detergents
felsefe	Dirt Is Good, one of Unilever’s biggest Power Brands, continues to inspire the next generation to go outside, get dirty and do what it takes to win through a new campaign entitled ‘Guess Who Won’. The new campaign highlights that stains achieved whilst playing sport should be celebrated as a mark of resilience, determination, and triumph. In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history. As part of the campaign, the out-of-home (OOH) advertisements were shown in the UK (Persil), Brazil (OMO) and India (Surf Excel) near schools, recreational parks and youth sports clubs specifically positioned to catch the attention of young people and inspire the next generation of potential sports stars.
Medya Türü	Outdoor/Out of Home
Market	Brazil, India, United Kingdom
Reklam Sorumlusu	Tati Lindenberg
Reklam Sorumlusu	Daniela Olivero
Reklam Sorumlusu	Andrew Veacock
Lead Network	IPG Global
Yaratıcı Ajans Başkanı	Jose Miguel Sokoloff
Global Creative Director	Eduardo Salles
Global Brand Business Lead	William Dixon
Global Strategy Director	Sandy Doran
Yaratıcı Yönetmen	Tomás Ostiglia
Yaratıcı Yönetmen	German Rivera Hudders
Yaratıcı Yönetmen Ortağı	Diego Vieira
Yaratıcı Ekip	Maria Báguena
Yaratıcı Ekip	Koke Domínguez
Head of Design	Yan Graller de Oliveira
Yönetici Direktör	Tom Elliston
Global Account Director	Cristina Panea
Müşteri Temsilcisi	Sofía Perez
Prodüktör	Felipe Calviño
Fotoğrafçı	Ale Burset
Retoucher	Diego Speroni
Medya Ajansı	Mindshare Europe