Başlık | Fish Tank |
Haftanın | Arnold |
Kampanya | At Home with Ra |
Reklamcı | Solar City |
Marka | Solar City |
Posted | Ağustos 2015 |
Sektör | Others |
hikaye | SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. |
Medya Türü | Television |
Süre | |
Yaratıcı Ajans Başkanı | Wade Devers |
Prodüksiyon Sorumlusu | Kevin Byrne |
Yaratıcı Ajans Başkanı | Jim Elliott |
Editör | Aaron Langley |
Yönetmen | Conor Byrne |
Yaratıcı Yönetmen | Pete Johnson |
Grup Yaratıcı Direktörü | Sean McBride |
Sanat Yönetmeni | Nate Donabed |
Reklam Yazarı | Josh Kahn |
Ajans Prodüktörü | Sean Vernaglia |
Prodüktör Yardımcısı | Hillary O'Rourke |
Prodüktör | Tyler Byrne |
Sinematografi | Scott Henriksen |