Başlık | Jersey Assurance |
Haftanın | Momentum Worldwide |
Kampanya | Jersey Assurance |
Reklamcı | American Express |
Marka | American Express |
Posted | Nisan 2019 |
Sektör | Credit Cards |
hikaye | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
Medya Türü | Web Film |
Süre | |
PR Agency | PMK•BNC |
Digital Agency | Digitas |
Medya Ajansı | MindShare |
Prodüksiyon Şirketi | Hungry Man |
Content Edit House | Rock Paper Scissors |
Content Production | Versus |
EVP Global Account Director | Christine Shoaf |
Yaratıcı Ajans Başkanı | Omid Farhang |
Yaratıcı Yönetmen | James Robinson |
SVP Director of Production | Spring Clinton |
VP Director | Ian Fettinger |
VP Creative Director | Bharat Kumar |
VP Creative Director | Marcelo Ramirez |
Director Strategy | Dane Jensen |
Yaratıcı Yönetmen Ortağı | Greg Tatum |
Senior Account Manager | Ron Beach |
Senior Copywriter | Bob Tallman |
Sanat Yönetmeni | Christie Kim |
Sanat Yönetmeni | James Barrett |
Producer Content | Robert Mulligan |
Proje Sorumlusu | Samantha Nesto |
Studio Production Manager | Richard Difuria |
Müşteri Temsilcisi | Hallie Murdock |
Agency | Wasserman + Partners Advertising |