Volkswagen Amarok - "Crow"

Ogilvy South Africa

Ogilvy South Africa Cape Town, South Africa

12518

Başlık	Crow
Haftanın	Ogilvy South Africa
Kampanya	Crow - Volkswagen Amarok
Reklamcı	Volkswagen
Marka	Volkswagen Amarok
İlk Yayınlanma Tarihi	2010 / 10
Sektör	Four Wheel Drive, SUV(Sports Utility Vehicle)
felsefe	The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive ‘as the crow flies’ - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds (South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability.
Sorun	Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand.
Medya Türü	Television
Prodüksiyon Şirketi	Velocity Films
Editing Şirketi	Deliverance Post Production
Özel Efektler	BlackGinger
Editör	Ricky Boyd
Görüntü Yönetmeni	Paul Gilpin
Sinematografi	Paul Gilpin
Prodüktör	Helena Woodfine
Ajans Prodüktörü	Emma Lundy
Yönetmen	Greg Gray
Yaratıcı Yönetmen	Jacques Massardo
Yaratıcı Yönetmen	Chris Gotz
Müşteri Direktörü	Shaun Stemmett