| Başlık | Unhealthy love |
| Haftanın | minds + assembly |
| Kampanya | Unhealthy Connections |
| Reklamcı | One Love Foundation |
| Marka | One Love Foundation |
| İlk Yayınlanma Tarihi | 2023 / 2 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | Campaign to help to educate young people and their caregivers on digital relationship abuse. |
| felsefe | The 30 second PSA’s show three realistic scenarios displaying the dangers of online abuse while offering One Love as a trusted resource for educating young people on how to recognize and navigate healthy versus unhealthy relationships. All ads can be viewed online and will be aired on TV networks across the country in September and October. Mario, shows a boy whose girlfriend is intensely texting him, demanding his attention and his location – displaying unhealthy behaviors of intensity and deflecting responsibility. Stephanie, focuses on a a queer couple with a girlfriend jealous of her partner liking a photo on social media – displaying unhealthy beaviors of possessiveness and volatility. Ruth, depicts a guy trying to convince a young girl he recently started seeing to send explicit photos of herself – displaying unhealthy behaviors of manipulation and guilting. |
| Medya Türü | Television |
| Süre | |
| Yönetmen | David Gaddie |
| Prodüksiyon Şirketi | The Colony |
| Editorial | Afterparty |
| Müzik | Squeak Clean |
More Work
SEE ALLThe Unfinished Votes
- MARKA:
- Change the ref
- HAFTANIN:
- McCann Health
The Unfinished Votes
- MARKA:
- Change the ref
- HAFTANIN:
- McCann Health
Dog Walkers
- MARKA:
- New York Lottery
- HAFTANIN:
- DDB New York
Park Bench
- MARKA:
- New York Lottery
- HAFTANIN:
- DDB New York
Damaged Circuits
- MARKA:
- The Partnership at Drugfree.org
- HAFTANIN:
- DDB New York
Dave the Dollmaker
- MARKA:
- New York Lottery
- HAFTANIN:
- DDB New York
Second Honeymoon
- MARKA:
- MasterCard
- HAFTANIN:
- McCann London
Killer
- MARKA:
- Pedestrian Council of Australia
- HAFTANIN:
- Saatchi & Saatchi
Hate
- MARKA:
- Pedestrian Council of Australia
- HAFTANIN:
- Saatchi & Saatchi