Başlık | Second Honeymoon |
Haftanın | McCann London |
Kampanya | Building Long-term Value - MasterCard |
Reklamcı | Mastercard International |
Marka | MasterCard |
Posted | Haziran 2006 |
Sektör | Credit Cards |
Slogan | Priceless |
hikaye | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Yaratıcı Yönetmen | Stephen Ward |
Reklam Süpervizörü | Bill Cronin |
Müşteri Temsilcisi | Mays Elansari |
Yönetmen | David Gaddie |