| Başlık | Pizza Bank |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Fixed-Rate Pizza |
| Reklamcı | Pizza Pizza |
| Marka | Pizza Pizza |
| İlk Yayınlanma Tarihi | 2024 / 1 |
| Sektör | Restaurants & Fast Food |
| hikaye | Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023. |
| Medya Türü | Television |
| Süre | |
| Agency | Zulu Alpha Kilo NY |
| Creative Chairman | Zak Mroueh |
| Yaratıcı Ajans Başkanı | Brian Murray |
| Yaratıcı Ajans Başkanı | Jenny Glover |
| Yaratıcı Yönetmen | Michael Siegers |
| Sanat Yönetmeni | Michael Siegers |
| Yaratıcı Yönetmen | Jonah Flynn |
| Reklam Yazarı | Jonah Flynn |
| Reklam Yazarı | Jackson Kemp |
| ACD | Ivan Mallqui |
| Sanat Yönetmeni | Ivan Mallqui |
| Müşteri Temsilcisi | Alyssa Guttman |
| Müşteri Temsilcisi | Alex Berube |
| Reklam Sorumlusu | Adrian Fuoco |
| Reklam Sorumlusu | Amber Winters |
| Reklam Sorumlusu | Adam Williamson |
| Reklam Sorumlusu | Raymond Luk |
| Chief Strategy Officer | Heather Segal |
| Strategy Director | Cameron Fleming |
| Ajans Prodüktörü | Jesse Brook |
| Medya Ajansı | Media Experts |
| Prodüksiyon Şirketi | Suneeva |
| Yönetmen | Devon Ferguson |
| EP | Geoff Cornish |
| EP | Hannah Gill |
| Food Stylist | Nicole Young |
| Post | Zulubot |
| Prodüksiyon Şirketi | Zulubot |
| Editör | Alain Elliott |
| Renkçi | Can Yuksel |
| Online Artist | Felipe Chaparro |
| Online Artist | Jeff Zablotny |
| Assistant Editor | Adrian Gluvakovich |
| Media/Comms Team | Faebri Michetti |
| Media/Comms Team | MacKenzie McNevin |
| Media/Comms Team | Lily Lazzara |
| Media/Comms Team | Justin Gagnon |
| Media/Comms Team | Maria Gomez |
| PR Agency | spPR |
| DP | Grant Cooper |
| Prodüktör | Mike Masters |
| Post Prodüksiyon | Lena Hamady |
| Audio | Creighton Doane |
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