The Foundation Aktiv Gegen Kinderarbeit - "Your Voice Against Child Labour"

Interone Worldwide München, Germany

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Başlık	Your Voice Against Child Labour
Haftanın	Interone Worldwide
Kampanya	aVOID Plug-In
Reklamcı	The Foundation Aktiv Gegen Kinderarbeit
Marka	The Foundation Aktiv Gegen Kinderarbeit
İlk Yayınlanma Tarihi	2012 / 4
Sektör	Human Rights
hikaye	The foundation “Active against child labour” briefed us for an idea that would bring child labour more into focus of consumers – and make them change their behaviour. We used our client’s extensive database of major brands, and turned this knowledge into a powerful force against child labour. With a small browser extension, named AVOID. This software permanently communicates with the database and, when a consumer visits one of the big online shops to buy clothing, AVOID instantly hides all problematic products. This ensures people completely avoid these goods. Worldwide. To create awareness of what’s happening behind-the-scenes, aVOID constantly tracks the number of all those hidden products and displays it on our website. The vast growing number of avoided products already reached over a million and became the consumer’s voice against child labour. No excuse left. Make your own voice heard and stop child labour now. Get aVOID now at http://www.avoidplugin.com
Medya Türü	Case Study
Reklam Yazarı	Tobias Schwarz
Sanat Yönetmeni	Gregor A. c
Yaratıcı Yönetmen	Markus Böger
Yaratıcı Yönetmen	Ilker Aslan
Yaratıcı Yönetmen	Marco Mehrwald
Yaratıcı Yönetmen	Thomas Pakull