Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, United States

20100

Marka: Minute Maid
Ülke: United States

Reklamcı: Coca-Cola Company

Başlık	Minute Maid - 'Cones' Digital Short
Haftanın	Publicis Sapient
Kampanya	Minute Maid Digital videos - Pure Squeezed
Reklamcı	Coca-Cola Company
Marka	Minute Maid
İlk Yayınlanma Tarihi	2012 / 2
Sektör	Fruit Juices & Drinks
Slogan	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
hikaye	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
felsefe	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Medya Türü	Web Film
Daha fazla bilgi	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Yaratıcı Ajans Başkanı	Gaston Legorburu
Editör	Andres Ripoll
Sanat Yönetmeni	Omar Mendez
Reklam Yazarı	Cynthia Posillico
Reklam Yazarı	Casey Woods
Yaratıcı Yönetmen Ortağı	Sasha Kobrynich
Yaratıcı Yönetmen	Juan Morales
Yaratıcı Yönetmen	Andrew Goldstein
Yaratıcı Yönetmen	James Allen