Paul Brazier
Chief Creative Officer & Chairman at AMV BBDO, London
London, United Kingdom
BaşlıkGreat TV Brings Us Closer
Haftanın
Kampanya Great TV Brings Us Closer
Reklamcı BT Group
Marka BT TV
İlk Yayınlanma Tarihi 2017 / 11
Sektör TV/Radio Programs & Stations
felsefe BT is championing the power of TV to bring people closer together for its latest heartwarming advertising campaign.
Packing an emotional punch, the AMV BBDO devised advert follows a boy and his grandmother through various points in their lives, together with the special moments they share re-living favourite moments from TV programmes and films.

Opening with footage of the pair playing in a park the minute-long clip fast forwards to Luke’s first day at school by way of quality couch time, before drawing to a close in hospital as an adult Luke revisits these memories with his grandmother.

There is a happy ending however as Luke settle down alongside his very own Wonder Woman on the sofa after his gran politely declines the offer of a wheelchair after arriving home.

Serving to drive familiarity of popular BT TV content such as Peppa Pig, Star Wars and Wonder Woman the ad also highlights the diversity of programming with appeal to all age groups.
Medya Türü Television & Cinema
Süre
Creative director
Reklam Yazarı
Sanat Yönetmeni
Agency Planner
Müşteri Temsilcisi
Müşteri Temsilcisi
Agency Account Manager
Agency Account Manager
Prodüktör
Ajans Prodüktörü
Medya Ajansı
Media Planner
Media Planner
Prodüksiyon Şirketi
Director
Görüntü Yönetmeni

People related to this work

Trending

Create a free Talent profile and become a member of AdForum

Get Started