| Başlık | Concepcion |
| Haftanın | Leo Burnett Colombia |
| Kampanya | Concepcion |
| Reklamcı | Davivienda |
| Marka | Davivienda |
| İlk Yayınlanma Tarihi | 2016 / 6 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | Leo Burnett Bogota partners with Davivienda Bank to launch a mobile payment service in the oldest village in Colombia On most days, Concepción, the oldest town in Colombia, seems frozen in time. Thanks to Davivienda Bank and Leo Burnett Bogota, the future has arrived. Concepción became the first and, so far, only town in the world that has stopped using physical currency, relying solely on mobile payments, even when most of its residents continue to use old mobile devices. The impact is captured in a quirky and colorful case study film, “Concepción,” featuring the local residents using mobile payments for every single transaction. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Fernando Bellotti |
| Yaratıcı Ajans Başkanı | Mauricio Sarmiento |
| Yaratıcı Yönetmen | Daniel Payan |
| Yaratıcı Yönetmen | Luis Parra |
| Yönetmen | Olga Lucía Villegas |
| Yönetmen | Maritza Pérez |
| Yaratıcı Yönetmen | Diego Ortiz |
| Yaratıcı Yönetmen | Herberth Monterroso |
More Work
SEE ALLBilly The Watcher
- MARKA:
- Pony Malta
- HAFTANIN:
- Leo Burnett Colombia
Hay que hacer
- MARKA:
- Renault Alaskan
- HAFTANIN:
- Publicis Buenos Aires
On Everybody’s Lips
- MARKA:
- Beldent
- HAFTANIN:
- Digitas Argentina
3362 falabella.com
- MARKA:
- Falabella.com
- HAFTANIN:
- Leo Burnett Colombia
A Responsibility Dose
- MARKA:
- Fabogesic
- HAFTANIN:
- Saatchi & Saatchi Argentina
A Responsibility Dose
- MARKA:
- Fabogesic Ibuprofeno
- HAFTANIN:
- Publicis Buenos Aires
By word of mouth
- MARKA:
- Beldent
- HAFTANIN:
- Digitas Argentina
Singles of Deterioration
- MARKA:
- Teatro Castella
- HAFTANIN:
- Leo Burnett de Costa Rica S.A.