| Başlık | Chinese Exhibition |
| Başlık (ana dil) | Exposition Chine |
| Haftanın |
Libre MullenLowe
|
| Kampanya |
Chinese Exhibition - La Samaritaine
|
| Reklamcı |
La Samaritaine
|
| Marka |
La Samaritaine
|
| İlk Yayınlanma Tarihi |
2001 / 2
|
| Ürün |
Department Stores
|
| Sektör | Department Stores, Supermarkets
|
| Slogan | All of Paris can be found in La Samaritaine |
| Slogan (ana dil) | On trouve tout Paris à La Samaritaine |
| hikaye | A graphic variation of the heart of the Seine River changed into a rice paddy, symbolic of Asia, which is located right at the foot of the department store, La Samaritaine.
|
| hikaye (ana dil) | Un changement graphique du coeur de la Seine, changée en rizière, symbole de l'Asie, juste au pied du grand magasin la Samaritaine |
| felsefe | To propose a passage through space and time for Parisians by displacing China and bringing it into the interior of Paris, transforming the traditional Parisian landscape into a Chinese landscape.
|
| felsefe (ana dil) | Proposer un passage à travers l'espace et le temps pour les parisiens, en déplaçant la Chine et l'apportant à l'intérieur de Paris, en transformant le traditionnel paysage parisien en un paysage chinois. |
| Sorun | To create, around a “commercial” exposition, enhanced image and sales for this large department store, which is situated in the heart of Paris along the Seine in front of the « Pont Neuf » (New Bridge). |
| Sorun (ana dil) | Créer autour d'une exposition "commerciale", une image et des ventes accrues pour ce grand magasin qui est situé au coeur de Paris, le long de la Seine, devant le Pont-Neuf. |
| Medya Türü |
Billboard
|
| Market | France |
| Yaratıcı Yönetmen |
Philippe Saglio
|
| Reklam Yazarı |
Valentine Gilbert
|
| Sanat Yönetmeni |
Diane Dupuy
|
| Görüntü Yönetmeni |
Antoine Cadot
|
