Doctor Proktor - "Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

Ödüller

4674

Marka: Doctor Proktor
Ülke: Norway

Reklamcı: Aschehoug Publishing

Başlık	Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist
Haftanın	Try Reklamebyrå
Kampanya	Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist
Reklamcı	Aschehoug Publishing
Marka	Doctor Proktor
İlk Yayınlanma Tarihi	2010 / 9
Sektör	Newspapers, Magazines, Books
Slogan	Monsters are cool
felsefe	Task: To launch the childrens book "Doctor Proktor and the end of the world. Maybe." about the cruel monster The Moon Chameleon.Idea: "Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist" - a big exhibition of 24 full size monsters at The Natural History Museum.
Sorun	Books are losing the battle for childrens attention in Norway – and sales are going down.
Sonuç	- The exhibition set a new all time high attendance records for the museum – so far 75 000 people have visited, and the exhibition is extended until August 2011. - So far, every second child of Oslo has attended! - Massive coverage in all medias; tv, radio, print, online (even headlines in the tv news) - The book went to no 1 of the sales chart of all literature – as the first Norwegian childrens book ever - The three books have sold over 70 000 copies (extremely high in Nowegian standards) since the opening. - The childrens book we wrote – as part of the campaign - has sold 10 000 copies itself and became one of the most selling Norwegian childrens book last year.
Medya Türü	Events
Grafik Tasarım	Ole Jacob Boe Skattum
Grafik Tasarım	Marianne Eskeland
Animasyon	Kristin Günther
Animasyon	Pjotr Sapegin
Müşteri Temsilcisi	Morten Polmar
Ajans Prodüktörü	Cathrine Wennersten
Sanat Yönetmeni	Egil Pay
Reklam Yazarı	Lars Joachim Grimstad