Himaya - "Break The Silence - Camouflage"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

7432

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Marka: Himaya
Ülke: Lebanon

Reklamcı: Himaya

Başlık	Break The Silence - Camouflage
Haftanın	H&C Leo Burnett Beirut
Kampanya	Break The Silence - Repetition
Reklamcı	Himaya
Marka	Himaya
Posted	Nisan 2012
Sektör	Anti-Domestic Violence, Sexual Abuse
hikaye	Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it. Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride. The TVC portrays predators hidden in places we usually think are safe. The predator is always at an alarming distance from the child in the scene, and is only visible from certain angles and lighting.
hikaye (ana dil)	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Sorun	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Medya Türü	Television & Cinema
Prodüksiyon Şirketi	Intaj Film Production
Yaratıcı Ajans Başkanı	Bechara Mouzannar
Regional Executive Creative Director	Malek Ghorayeb
Yaratıcı Yönetmen	Areej Mahmoud
Reklam Yazarı	Salem Habbous
Reklam Yazarı	Tania Saleh
Sanat Yönetmeni	Charbel Sawane
Sanat Yönetmeni	Krystel Hoche
Sanat Yönetmeni	Marya Ghazzaoui
Deputy Managing Director	Nada Abi Saleh
Communication Executive	Michel Haddad
Media Manager	Line Abou Nasr
Prodüktör	Danielle Moussali
Cinematographer	Renaud Philipps
Editing Company	VTR Beirut
Cameraman	Nicholas Khoury
Music: Artist/Title	Jade Souaid
Music: Artist/Title	Fady Tabbal
Sound Design/Arrangement	Jade Souaid
Sound Design/Arrangement	Fady Tabbal