Johnnie Walker - "Keep The Flame Alive"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

15410

Başlık	Keep The Flame Alive
Haftanın	H&C Leo Burnett Beirut
Kampanya	Keep The Flame Alive
Reklamcı	Diageo
Marka	Johnnie Walker
Posted	Mart 2015
Sektör	Spirits, Fortified Wines
hikaye	In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Medya Türü	Case Study
Süre	126 seconds
Market	Lebanon
Yaratıcı Ajans Başkanı	Bechara Mouzannar
Yaratıcı Yönetmen	Malek Ghorayeb
Yaratıcı Yönetmen	Areej Mahmoud
Yönetmen	Hadi
Sanat Yönetmeni	Nadia Deghaily
Yaratıcı Yönetmen	Davina Atallah
Müşteri Direktörü	Nada Abi Saleh
Müşteri Direktörü	Peter Mouraccade
Reklam Yazarı	Lama Bawadi
Prodüksiyon Şirketi	Stoked sal
Digital Strategy	Samer Shoueiry