Maggi - "Maggi Diaries : Women of Change"

Publicis Middle East

Publicis Middle East Dubai, United Arab Emirates

Ödüller

6880

Marka: Maggi
Ülke: United Arab Emirates

Reklamcı: Nestlé

Başlık	Maggi Diaries : Women of Change
Haftanın	Publicis Middle East
Kampanya	Maggi Diaries : Women of Change
Reklamcı	Nestlé
Marka	Maggi
İlk Yayınlanma Tarihi	2016 / 10
Sektör	Soups, Stuffing, Cooked Sauces
hikaye	From not wanting to try new cooking for fear of displeasing her husband, to the anxiety related to pursuing of a professional career, Saudi women lack the confidence to do the things that they truly want to do; believing that they are limited in their achievements. MAGGI respectfully disagrees, and believes that every woman is a force for change. MAGGI Diaries is about celebrating Arab women who have defied the status quo, and improved, not only their own lives, but their communities as well. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides every woman of change with the means to voice their message. MAGGI Diaries calls for all women to realize the power within, to overcome the challenges before them, and ultimately become #WomenOfChange.
Medya Türü	Web Film
Süre	360 seconds
Regional Creative Director	Jan Leube
Yaratıcı Ajans Başkanı	Bechara Mouzannar
Deputy General Manager	Myrna Khoury
Sanat Yönetmeni	Fabio Barros
Conceptor	Abdel Hamid Bekhettou
Reklam Yazarı	Braden Deatcher
Sanat Yönetmeni	Haitham Medhat
Sanat Yönetmeni	Nadia Karim
Müşteri Direktörü	Stefania Hurtafo
Müşteri Temsilcisi	Rola Haddad
Regional Head Middle East & North Africa	Fatima Shaikh
Prodüksiyon Şirketi	Mec Mea
Group Account Manager – Social	Sofia Sacre
Müşteri Temsilcisi	Hayat Tabsh
Yaratıcı Yönetmen	Massimiliano Ambrosini
Business Affairs	Emile Douaihy
Product Management	Jessy Abdulnour
Manager, Consumer Marketing	Maiada ElShahawy