Başlık | Sydney-Shanghai |
Haftanın | BBH |
Kampanya | Global Development |
Reklamcı | Guardian Media Group |
Marka | Guardian Global Development |
İlk Yayınlanma Tarihi | 2013 / 10 |
Sektör | Online Press, Media & Information |
Slogan | Imagine if Sydney's harbour were doing as much business as Shanghai's |
hikaye | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
Sorun | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
Medya Türü | |
Reklam Sorumlusu | Natalie Roper |
Strategy Director | Agathe Guerrier |
Strategic Business Lead | Ngaio Pardon |
Sanat Yönetmeni | Shelley Smoller |
Reklam Yazarı | Raphael Basckin |
Yaratıcı Yönetmen Ortağı | Carl Broadhurst |
Yaratıcı Yönetmen Ortağı | Peter Reid |
Yaratıcı Yönetmen | David Kolbusz |
Prodüksiyon Şirketi Prodüktör | Sally Green |
Digital Display Director | Richard Atkins |
Integrated Production | Bryony Dellow |
Tasarımcı | James Townsend |
Müşteri Direktörü | Jon Barnes |
Müşteri Temsilcisi | Fiona Buddery |
İlustratör | Jean-Marie Vivès |