| Başlık | Anthem |
| Haftanın | Ogilvy Worldwide |
| Kampanya | Best-Engineered - Lenovo |
| Reklamcı | Lenovo |
| Marka | Lenovo |
| Posted | Haziran 2007 |
| Ürün | ThinkPad |
| Sektör | Computers, PDAs & Calculators |
| Slogan | New World. New Thinking. |
| hikaye | A group of talented individuals joined at the hip, moving from location to location creating a wealth of imagery for spots, print ads, outdoor, website, banners and brochures. A full 360 campaign for Lenovo. Documentary filmmaker Adolfo Doring (DP) never put down his camera. Photographer Christian Weber picked up a video camera whenever he was finished shooting stills. Agency creatives filmed B roll and 8mm, took behind the scenes video and documentary stills. |
| felsefe | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| Sorun | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| Medya Türü | Television |
| Süre | |
| Grup Yaratıcı Direktörü | Tom Godici |
| Grup Yaratıcı Direktörü | Greg Ketchum |
| Yaratıcı Yönetmen Ortağı | Jocelyn Cleary |
| Reklam Yazarı | Jocelyn Cleary |
| Yaratıcı Yönetmen Ortağı | Michael Paterson |
| Sanat Yönetmeni | Michael Paterson |
| Reklam Yazarı | Mark Girand |
| Sanat Yönetmeni | Mitch Ratchik |
| Ajans Prodüktörü | Elizabeth Lucas |
| Sanat İşleri Satın Alma Sorumlusu | Elizabeth Lucas |
| Ajans Prodüktörü | Patti McConnell |
| Ajans Prodüktörü | Melissa Mapes |
| Fotoğrafçı | Christian Weber |
| Görüntü Yönetmeni | Adolfo Doring |
| Editör | Adam Liebowitz |
| Prodüksiyon Şirketi | Proof Films |
More Work
SEE ALLLittle Mistake, Big Demand
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Little Mistake, Big Demand
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Delivering for Earth
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Moving Forward
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Training Day
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Mutts4Trucks
- MARKA:
- Pedigree/Mobile Delvac
- HAFTANIN:
- BBDO New York
Gift Box
- MARKA:
- FedEx
- HAFTANIN:
- BBDO New York
Miniature Science #4: Using Landfill Gas For Energy
- MARKA:
- ExxonMobil
- HAFTANIN:
- BBDO New York
Miniature Science #3: Algae-Fueled Engines
- MARKA:
- ExxonMobil
- HAFTANIN:
- BBDO New York