| Başlık | The Winter Adjusted Offer |
| Haftanın | Nord DDB STO |
| Kampanya | The Winter Adjusted Offer |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| Posted | Aralık 2011 |
| Sektör | Cars |
| felsefe | The Passat 4MOTION is a German car that’s adjusted for Swedish winter – it has a Swedish Haldex 4 wheel drive system fitted. To tell people about this we didn’t do a brand campaign or a tactical sales campaign, we did both. We invented the winter adjusted offer for a winter adjusted car. A tactical offer that put the product benefit at the centre. Simply put, we placed the car plus offer on a standard billboard, then placed it in the middle of a frozen Swedish lake. Once the ice breaks and the billboard sinks, the offer is over. |
| Medya Türü | İnteraktif |
| Sanat Yönetmeni | Simon Higby |
| Reklam Yazarı | Martin Lundgren |
| Yaratıcı Yönetmen | Andreas Dahlqvist |
| Müşteri Direktörü | Linda Eriksson |
| Müşteri Temsilcisi | Barbro Långjuth |
| Grafik Tasarım | Niklas Andersson |
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