Swedish Armed Forces - "Who cares?"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

9694

Başlık	Who cares?
Haftanın	Nord DDB STO
Kampanya	Who cares?
Reklamcı	Försvarsmakten (The Swedish Armed Forces)
Marka	Swedish Armed Forces
Posted	Kasım 2012
Sektör	State Employment, Forces & Police Recruitment
Slogan	A person will stay locked up until replaced
hikaye	The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave.
Medya Türü	Case Study
Yaratıcı Yönetmen	Magnus Jakobsson
Yaratıcı Yönetmen	Fredrik Simonsson
Sanat Yönetmeni	Daniel Mencak
Reklam Yazarı	Martin Lundgren
Sanat Yönetmeni	Lisa Granberg
Reklam Yazarı	Jeffrey Salomonsson
Müşteri Direktörü	Sandra Kaludjercic Bergman
Business Director	Johan Dannemann
Planner	Adam Sandahl
Planner	Cornelia Wangel
Web Producer	Elisabet Halming
Müşteri Temsilcisi	Tina Munck
Dijital Sorumlusu	Robin Karlsson
Grafik Tasarım	Patrik Pagreus
Prodüksiyon Şirketi	B-reel