| Başlık | Judges |
| Haftanın | Wieden + Kennedy |
| Kampanya | Judges |
| Reklamcı | ESPN, Inc. |
| Marka | ESPN |
| Posted | Eylül 2008 |
| Ürün | Sunday NFL Countdown |
| Sektör | TV/Radio Programs & Stations |
| Slogan | NOT EXPERTS. FOOTBALL EXPERTS. |
| hikaye | The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| film müziği | Scurvatron |
| Ses Tasarım Şirketi | Sound Lounge |
| Editing Şirketi | Mad River Post |
| Prodüksiyon Şirketi | Backyard |
| Müzik | Tonefarmer |
| Online | Methodstudios |
| Yaratıcı Yönetmen | John Parker |
| Yaratıcı Yönetmen | Derek Barnes |
| Prodüktör | Gary Krieg |
| Yaratıcı Yönetmen | Kevin Proudfoot |
| Yaratıcı Yönetmen | Todd Waterbury |
| Müşteri Temsilcisi | Dipal Shah |
| Müşteri Temsilcisi | Casey Bernard |
| Reklam Yazarı | Nick Sonderup |
| Sanat Yönetmeni | Alan Buchanan |
| Broadcast Producer | Alison Hill |
| Strateji Planlamacı | Seth Gaffney |
| Proje Sorumlusu | LaTeisha Moore |
| Yönetmen | Aaron Stoller |
| Prodüktör | Dan Butts |
| Prodüksiyon Şirketi Prodüktör | Lauren Bayer |
| Prodüksiyon Sorumlusu | Eriks Krumins |
| Görüntü Yönetmeni | Scott Henrickson |
| Prodüksiyon Sorumlusu | Laura Relovsky |
| Renkçi | Victor Mulholland |
| Post Supervisor | Alex Decaneas |
| Prodüksiyon Sorumlusu | Steffan Sonnenfeld |
| Editör | Rochelle Brown |
| Post Supervisor | Rochelle Brown |
| Sanatçı | Brian Bird |
| Grafik | Wieden + Kennedy |
| Ajans Prodüktörü | Andy Bhatt |
| Prodüksiyon Sorumlusu | D. Todd Davidovich |
| Ses Mühendisi | Tom Jucarone |
| Editör | Lucas Eskin |
| Editör | Kelly McClean |
| Sanatçı | Matt Rielly |
| Direktör | annemarie cullen |
| Direktör | Russell Nadler |
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