Başlık | Together: Celebrating 100 years of the Coca-Cola bottle |
Haftanın | Ogilvy Paris |
Kampanya | Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle |
Reklamcı | Coca-Cola Company |
Marka | 46664/Coca-Cola |
İlk Yayınlanma Tarihi | 2015 / 2 |
Sektör | Soft Drinks, Tonics |
hikaye | The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it. |
felsefe | Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for. |
Medya Türü | Television |
Süre | |
Editorial Company | Final Cut |
SPECIAL EFFECTS/SFX/POST COMPANY | The Mill New York |
CEO | Philip Heimann |
Yaratıcı Yönetmen | Baptiste Clinet |
Yaratıcı Yönetmen | Nicolas Lautier |
Reklam Yazarı | Riccardo Fregoso |
Sanat Yönetmeni | Jeremy Bouchet |
Sanat Yönetmeni | Julien Chiapolini |
Strategic Director | Hadi ZABAD |
TV Producer | Antoine BAGOT |
Art Buying Director | Laurence Nahmias |
Direktör | Ben MESSIAEN |
Müşteri Temsilcisi | Nicolas BOIVIN |
Müşteri Temsilcisi | Eloïse HAYE |
Prodüksiyon Sorumlusu | Rebecca SKINNER |
Yönetmen | David LaChapelle |
Cinematographer (DoP | Paul CAMERON |
Prodüktör | William Green |
Prodüksiyon Sorumlusu | Saima AWAN |
Editör | Adam Rudd |
Sfx/Post supervisor | Phil CROWE |
Prodüksiyon Sorumlusu | Kait BOEHM |
Prodüksiyon Sorumlusu | James WELLS |
Prodüksiyon Şirketi | HSI (Los Angeles) |
MUSIC COMPANY/ MIX & AUDIO POST | HUMAN WORLDWIDE |