HBO - "HBO Voyeur"

SPCSHP

SPCSHP Brooklyn, United States

Ödüller

15380

Marka: HBO
Ülke: United States

Reklamcı: Home Box Office, Inc.

Başlık	HBO Voyeur
Haftanın	SPCSHP
Kampanya	HBO Voyeur - Home Box Office
Reklamcı	Home Box Office, Inc.
Marka	HBO
Posted	Nisan 2008
Ürün	hbovoyeur.com
Sektör	Media, Publishing & Production
felsefe	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Medya Türü	Web Site
Süre	105 seconds
Daha fazla bilgi	www.hbovoyeur.com
Yönetmen	Jake Scott
Prodüktör	Jules Daly
Prodüktör	Frances McGivern
Prodüktör	David Mitchell
Müşteri Süpervizörü	Jessica Mailloux
Yaratıcı Yönetmen	David Carter
Yaratıcı Yönetmen	Michael Smith
Reklam Yazarı	Greg Hahn
Reklam Yazarı	David Carter
Reklam Yazarı	Michael Smith
Prodüksiyon Şirketi	Little Minx
Yaratıcı Yönetmen	Greg Hahn
Sanat Yönetmeni	David Carter
Prodüktör	Brian DiLorenzo
Content Producer	Jiffy Iuen
Müşteri Süpervizörü	Rob Rawley
Müşteri Süpervizörü	Juliane Sunderland
Yaratıcı Ajans Başkanı	David Lubars
Yaratıcı Ajans Başkanı	Bill Bruce