Doctors of the World - "Reality Xmas"

McCann London

McCann London London, United Kingdom

Ödüller

11218

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Doctors of the World
Ülke: United Kingdom

Reklamcı: Doctors of the World

Başlık	Reality Xmas
Brief	#RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways.
Haftanın	McCann London
Kampanya	Xmas Card
Reklamcı	Doctors of the World
Marka	Doctors of the World
İlk Yayınlanma Tarihi	2016 / 11
Sektör	Charities, Foundations, Volunteers
hikaye	These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk
Medya Türü	Case Study
Süre	120 seconds
Yaratıcı Ajans Başkanı	Rob Doubal
Yaratıcı Ajans Başkanı	Laurence Thomson
Yaratıcı Yönetmen	Mike Oughton
Reklam Yazarı	Matt Searle
Sanat Yönetmeni	baba molviji
Prodüksiyon Şirketi	Craft / London
Head of Integrated Production	Sergio Lopez
Prodüksiyon Sorumlusu	Sophie Chapman-Andrews
Sanat İşleri Satın Alma Sorumlusu	Pam Oskam
Sanat Yönetmeni	Dan Howarth
Basılı Malzeme	William Whitehead
Müşteri Temsilcisi	Francois d'Espagnac
Direktör	AJ Coyne
Account Management	Tom Baines
Planner Director	Charlotte Walters
Planner Director	Nick O'Quinn
Editör	Blake Dixon
Ajans Prodüktörü	Romina Contepomi
Sound Engineer	Christophe Gilbert