| Başlık | Building Twist |
| Haftanın | Wieden + Kennedy |
| Kampanya | Building Twist |
| Reklamcı | Nike |
| Marka | Nike Free |
| İlk Yayınlanma Tarihi | 2012 / 5 |
| Sektör | Sneakers / Athletic Footwear |
| felsefe | The new NIKE FREE is designed to bring supernatural strength to those who use them. Nike brought this supernatural strength to the famous Red Brick Warehouse in Yokohama, Japan, through an interactive 3D-projection mapping experience. To communicate the campaign concept of supernatural flexibility, Nike wanted to use the NIKE FREE to challenge and bend a famously inflexible object like the iconic all brick warehouse. See what happened on April 20th at Nike's surprise, one-night only event. |
| Medya Türü | Web Film |
| Yaratıcı Yönetmen | Caleb Jensen |
| Yaratıcı Yönetmen Ortağı | Naoki Ga |
| Reklam Yazarı | Andrew Miller |
| Ajans Prodüktörü | Kohei Adachi |
| Yaratıcı Yönetmen | Tota Hasegawa |
| Prodüksiyon Şirketi | Taiyo Kikaku Co. |
| Yönetmen | Eiji Tanigawa |
| Özel Efektler | Rhrizomatiks |
More Work
SEE ALLRUN Fwd
- MARKA:
- Nike+
- HAFTANIN:
- Wieden + Kennedy
Revolution
- MARKA:
- Nike+
- HAFTANIN:
- Wieden + Kennedy