| Başlık | The Big Sofa Test |
| Haftanın | krow Communications |
| Kampanya | The Big Sofa Test |
| Reklamcı | DFS |
| Marka | DFS |
| İlk Yayınlanma Tarihi | 2017 / 3 |
| Sektör | Home Furniture |
| hikaye | In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Darryl George |
| Yaratıcı Yönetmen | Jon Mitchell |
| Sanat Yönetmeni | Jon Mitchell |
| Reklam Yazarı | Darryl George |
| Yaratıcı Yönetmen | Nick Hastings |
| Direktör | Blake Armstrong |
| Müşteri Direktörü | Felicity Pelly |
| Müşteri Temsilcisi | Camilla Renny-Smith |
| Ajans Prodüktörü | Emma Rookledge |
| Prodüksiyon Şirketi | Aardman |
| Yönetmen | Jay Grace |
| Yaratıcı Yönetmen | Steve Harding Hill |
| Prodüktör | Stephanie Owen |
| Prodüksiyon Sorumlusu | Louise Johnson |
| Production Coordinator | Hannah Campbell |
| Storyboard Artist | Rob Richards |
| Character Designer | Krystina Litten |
| Görüntü Yönetmeni | Jeremy Hogg |
| Sanat Yönetmeni | Helen Javes |
| Model Tasarımı | Chris Entwhistle |
| Mini Sofa Prop Makers | Scary Cat Studios |
| Editör | Ben Craske |
| Post Prodüksiyon | Aardman |
| Post Prodüksiyon | The Mill London |
| Ses Tasarım Şirketi | Evolutions and Jungle Studios |
More Work
SEE ALLDFS Partners
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Making of Gulp
- MARKA:
- Nokia
- HAFTANIN:
- Wieden+Kennedy