Above the Influence - "Who Controls You?"

Hill Holliday

Hill Holliday Boston, United States

12898

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Above the Influence
Ülke: United States

Reklamcı: Partnership for a Drug-Free America

Başlık	Who Controls You?
Haftanın	Hill Holliday
Kampanya	Who Controls You?
Reklamcı	Partnership for a Drug-Free America
Marka	Above the Influence
İlk Yayınlanma Tarihi	2015 / 11
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”
Medya Türü	Television
Süre	30 seconds
Editing Şirketi	WAX
Ses Post Prodüksiyon	Sonic Union
Yaratıcı Ajans Başkanı	Lance Jensen
Grup Yaratıcı Direktörü	Kevin Daley
Yaratıcı Yönetmen	Rick McHugh
Reklam Yazarı	Amanda Roberts
Sanat Yönetmeni	Alyssa Fishman
Ajans Prodüktörü	Colin Sweeney
Ajans Prodüktörü	Bryan Sweeney
Müşteri Temsilcisi	Jeff Nowak
Müşteri Temsilcisi	Kelly Sullivan
Proje Sorumlusu	Julie Heger
Planner (Strategy Director)	Ross Cidlowski
Prodüksiyon Şirketi	Adolescent
Prodüksiyon Sorumlusu	Hope Farley
Yönetmen	Maris Jones
Sinematografi	Ramaa Mosley
Prodüktör	Tara Saxson
Editör	Christopher Huth
Assistant Editor	Jean Taylor
Managing Partner/EP	Toni Lipari
Post Prodüksiyon	Evan Meeker
Renkçi	Stephen Picano
Mix Engineer	David Papa
Studio Director	Justine Cortale