| Başlık | Perfume |
| Haftanın | adam&eveDDB |
| Kampanya | Marmite Cereal Bars Launch - Unilever |
| Reklamcı | Unilever |
| Marka | Marmite |
| İlk Yayınlanma Tarihi | 2010 / 3 |
| Sektör | Breakfast Cereals |
| felsefe | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
| Sorun | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
| Medya Türü | Outdoor/Out of Home |
| Market | United Kingdom |
| Sanat Yönetmeni | Grant Parker |
| Sanat Yönetmeni | Victor Monclus |
| Reklam Yazarı | Will Lowe |
| Strateji Planlama | Georgia Challis |
| Fotoğrafçı | Sarah Maingot |
| Retoucher | Gutenberg Networks |
| Reklam Sorumlusu | Debbie Bird |
| Reklam Sorumlusu | Tom Denyard |
More Work
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- HAFTANIN:
- adam&eveDDB